Falls Prevention Awareness Day has been sponsored by the National Council on Aging (NCOA) since 2008, occurring on the first day of fall each year. This timing is strategic for raising awareness as it coincides with seasonal changes that may affect older adults’ mobility.
The day serves as a platform for organizations to promote their fall prevention programs and educate the public about the risks and prevention strategies associated with falls.
The NCOA emphasizes the importance of public education in reducing fall risks, particularly among older adults, who are at a higher risk of falls and related injuries.
Key Messages for Older Adults
Communication strategies should focus on maintaining independence, safety, and improved balance rather than emphasizing fall prevention or injuries, which may be perceived negatively by older adults.
Preferred terminology includes ‘physical activity’ and ‘movement’ instead of ‘exercise’ to resonate better with the target audience.
Effective messaging can enhance engagement and participation in fall prevention programs, leading to better outcomes.
Resources for Fall Prevention
The NCOA provides various resources, including event highlights and educational materials, available at [www.ncoa.org](http://www.ncoa.org).
The CDC offers a range of brochures and self-assessment tools for older adults, accessible through [CDC’s STEADI](http://www.cdc.gov/STEADI).
Additional resources include the National Institute on Aging’s AgePage and the American Academy of Orthopaedic Surgeons’ safety guidelines, which can be found on their respective websites.
