Target Audience Identification

• Define specific audiences to attract, considering factors like demographics and community needs.
• Assess the appeal of the selected program to a diverse older adult population, ensuring inclusivity.
• Identify appropriate venues for program delivery that are accessible and welcoming to participants.
• Collaborate with key organizations and partners to enhance recruitment and referral efforts.
• Monitor marketing effectiveness to ensure outreach is reaching the intended audience and achieving enrollment goals.

Increasing Public Awareness

• Develop strategies to educate older adults, families, and caregivers about fall risk factors and prevention methods.
• Highlight the importance of fall prevention and the availability of community resources to encourage participation.
• Utilize two main audience types: program implementers and older adults/caregivers, tailoring messages accordingly.
• Create clear, measurable objectives to gauge the success of awareness efforts and adjust strategies as needed.
• Foster community engagement through events like Falls Prevention Awareness Day to promote program visibility.

Provider Education and Community Engagement

• Educate healthcare and senior service providers on the latest fall prevention knowledge and statistics.
• Utilize data from the CDC and local health departments to inform providers about fall risks and costs.
• Design educational sessions for older adults that accommodate their cognitive abilities and learning preferences.
• Incorporate visual aids and culturally relevant materials to enhance understanding and retention.
• Encourage informal group discussions to foster social interaction and reduce anxiety among participants.