Building Partnerships

• Collaborate with healthcare providers to promote the fall prevention program and reach at-risk individuals.
• Emphasize the mutual benefits of partnerships, such as shared goals and resources.
• Example: Health providers can refer patients to the program, enhancing outreach.
• Engage local organizations, such as faith-based groups, to broaden the program’s reach.
• Develop joint promotional activities to leverage each partner’s strengths.
• Regular communication with partners is key to maintaining strong relationships.

Utilizing Media Effectively

• Identify local media outlets that can help publicize the fall prevention program.
• Create a media list with contact information for reporters, especially those focused on health topics.
• Example: Use community newspapers and social media to reach a wider audience.
• Prepare key points for media materials to highlight the program’s importance.
• Offer opportunities for local media to cover community events related to the program.
• Building a positive relationship with the media can enhance program visibility.

Selected Promotional Resources

• Utilize online resources such as the CDC Gateway to Health Communications for guidance on effective messaging.
• Explore media directories like Cision and the News Media Yellow Book for comprehensive media contact information.
• Leverage community resources, such as libraries and local organizations, to find additional promotional opportunities.
• Stay updated on best practices in health communication through reputable sources.
• Consider attending workshops or training sessions on community outreach strategies.
• Regularly review and update promotional materials to ensure relevance and effectiveness.