Building Credibility and Communication

• Establishing a unified message is crucial for credibility; mixed messages can lead to confusion and weaken trust.
• Use passion and clear communication to engage potential partners and stakeholders.
• Highlight the strengths of potential partners and the importance of their contributions to the cause.

Creating a Database of Prospects

• Maintain a comprehensive database of contacts who express interest in fall prevention programs.
• Regularly update and communicate with prospects through various channels (email, phone, mail).
• Acknowledge partnership agreements promptly and express gratitude creatively.

Developing Media Relationships

• Identify key media outlets (TV, radio, newspapers, social media) that resonate with your target audience.
• Build relationships with local organizations to enhance communication channels and outreach.
• Allocate adequate resources for media engagement to ensure program visibility.